Diana Award Anti-bullying campaign research

The Diana Award Anti-Bullying Campaign grounds itself in evidence-based practice and research in informing our programmes.

We carry out rigorous evaluations of our programmes and place research at the heart of our campaigns. In line with our ethos, we aim to use research to give young people a voice in order to capture their experiences and shed light on the nature of bullying.

We aim to use research to influence policymaking and inform public debate about bullying. In order to do this, we actively disseminate our research findings to schools, teachers, and the media.

Do you have any questions about our research? Get in touch with us! Contact our Research and Policy Analyst: pooja.kumari@diana-award.org.uk

bullying facts and statistics

Want to learn more about bullying? We have collated some facts and statistics about bullying and cyberbullying which you can read below. To understand the bullying statistics in detail, click 'learn more'. 


Prevalence of bullying in England

The Longitudinal Study of Young People in England revealed that in 2014

  • 36% of Y10s reported being bullied across England

  • Name calling was the most common form of bullying across England.

  • 11% of Y10s were cyberbullied.



In June 2016 The Diana Award commissioned YouGov to survey a sample of over 2000 GB adults about their perceptions of bullying behaviour.

  • 81% of adults believe bullying is commonplace in school, and only 14% believe bullying is not widespread throughout UK society.  

  • Just under a third of adults (32%) have not challenged bullying behaviour.

  • Just over two thirds of adults (67%) know someone else who has been bullied.

  • From this, 34% know a friend who has been bullied, 33% know a family member who has been bullied, 31% know a work colleague who has been bullied.

Consequences of bullying

  • Research confirms the long-lasting and damaging outcomes for the individual being bullied ranging from affecting the individual’s capacity to trust, social isolation, physical, psychological, and social health and wellbeing (Cowie, 2013)

  • 16,493 young people aged 11-15 are absent from state school, where bullying is the main reason for absence (NatCen & Red Balloon, 2011)

  • Child bullying victims still experience negative effects on physical and mental health at the age of 50 (Takizawa et al., 2014)



  • 21% of UK children (and 19% across Europe) say they have been bullied online, but just 8% say this occurred on the internet. Still, this is more than for Europe overall (6%) (EU Kids Online, 2010)

  • One third of all 11-16 year olds have been bullied online, and for 25% of those the bullying was ongoing (Cross et al, 2009)

  • 38% of young people were affected by cyberbullying either as victims or witnesses (The Diana Award, 2011)

Characteristics of people Affected by bullying

  • LGB young people were more than twice as likely as their heterosexual classmates to be physically bullied and excluded from social groups between the ages of 14-16 (Henderson, 2015)

  • 7 year olds with special educational needs are twice as likely as similar children their age to be bullied persistently (Chatzitheochari, S. et al. 2015)

  • 11.6 per cent of children in persistent poverty reported being hurt or picked on by their peers ‘most days’, compared to 4.6 per cent of the never poor (Gibb et al, 2016)


adult bullying

  • Bullying is still common when people reach adulthood. Lesbian, gay and bisexual (LGB) young adults are at greater risk of being bullied than their heterosexual peers (Henderson, 2015)

  • 60% of public sector workers in the UK had either been bullied themselves or witnessed bullying (ACAS, 2011).