Identity-Based bullying research



In November 2015, The Diana Award Anti-Bullying Campaign surveyed 1,002 young people from across the UK, examining their experiences of identity-based bullying. 

Questions were asked about whether they have been treated unfairly and been bullied or teased because of their identity.

The launch of these results coincide with His Royal Highness Prince William's visit to the Diana Award Anti-Bullying Campaign event at Bournville College, Birmingham. 



In this survey, a surprising 76% of young people expressed that they do not always feel like they ‘fit in’ at school. 

Students feel like they do not fit in at school because:

  • 58% expressed they have heard negative terms used to describe their appearance 
  • 51% expressed they have heard negative terms used about their race/ethnicity in terms of their skin colour or physical racial features. 
  • 46% of young people expressed they have heard negative terms about their sexuality
  • 42% have heard sexist terms which single out their gender
  • 33% have heard negative terms about their intelligence, for example, because they are in a high or low set, being called a swot, geek, or stupid. 

What does this mean? 

These results reveal the pervasiveness of identity-based bullying in schools. Schools should research all types of bullying within their contexts when considering strategies for preventing and addressing bullying.