Kindness day 2015

We partnered with Penguin Random House on an exciting international project to inspire adults and children around the world to celebrate and spread kindness in their schools, workplaces and communities. Kindness Day was inspired by the bestselling novel Wonder by R J Palacio, a story of kindness, acceptance and friendship. 

kindness day 

Kindness Day took place on the 12th June 2015, with over 1000 schools downloading and using the Kindness Day resource pack to encourage and celebrate kindness within their school. School's from across the world ran assemblies, helped out their local community and spread positivity through random acts of kindness for their classmates and staff members. The day was a huge success in spreading the message of kindness both online and offline. Our social media campaign got #KindnessDay trending on twitter with many other organisations and celebrities supporting the cause and promoting kindness across their own channels! Thank you to everyone who got involved, from hosting a kindness day to giving a compliment to a friend!

On the 12th June Diana Award and Penguin Random House staff took to Kings Cross Station with an amazing group of students from Camden Girls School to perform random acts of kindness on the public. We handed out free gifts, sweets, kindness cards and smiles to members of the public to spread positivity during their commute. 

If you missed out in holding your Kindness Day don't worry! Kindness should be celebrated all year round; you can still get involved and get your hands on our resource pack by emailing 


“We found the resource very useful.  The pack was given to each of our Anti-Bullying Ambassadors (trained December 2014) to look at and decide what we should do as a school. The excerpt from the book, Wonder acted as a stimulus to engage and motivate the children at the start of the day. The result of this is that our Year 5 class is currently reading it and passing it on to others to share.”  Eastlands Primary School


Tell us what you got up to

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(In the space below please write an account of your Kindness Day. Please include details of the planning stages, activities that students/staff were participating in and how effective you think having a day dedicated to kindness was. If you are an Anti-Bullying Ambassador trained school please state and include the Ambassadors roles in this).