Please see below reports evaluating the Anti-Bullying Ambassadors Programme, and other research conducted on The Diana Award Anti-Bullying Campaign.

Collett, Katie. (2016) "A Mindset of ‘It Won’t Happen to Me’” An Exploration of Young People’s Attitudes towards Online Risks and Digital Resilience. The Diana Award.

In April 2016 The Diana Award conducted a focus group to examine young people’s attitudes towards online risks and digital resilience.
The aim of the research was to inform Vodafone’s messaging and choice of terminology to use with their target audience when talking about ‘digital resilience’ in future projects.

You can read the full research here

Kumari, Pooja (2016) Children and Young People's Mental Health: Peer Support Consultation. The Diana Award's response.

In this consultation response we draw upon our research, experiences, and expertise around how to successfully implement peer-led initiatives to support mental wellbeing in young people.

You can read this response here.

Kumari, Pooja (2015) A Retrospective Study of the Anti-Bullying Ambassadors Programme. The Diana Award.

This research aimed to capture, retrospectively, the impact of the Anti-Bullying Ambassadors Programme on bullying and the ethos and culture of their schools.

You can read the full research here.

Tarapdar, Saima and Kellett, Mary (2011). Young people’s voices on cyber bullying: what can age comparisons tell us? The Diana Award.

The study was commissioned by the Diana Award, with support from the Children’s Research Centre, Open University. It draws on materials designed and collected with a youth research steering group and in total encompassed the views of 1512 young people in England (1490 pupils who completed the surveys and 22 who co-designed the research).

You can read this research here.


Surveys that have been conducted in the UK highlight popular use of peer support in addressing bullying in schools. In recent years student-led Anti-Bullying Programmes have enjoyed a high level of government support.

Current government policy documents:

  • The Department for Education provide £7 million of funding of Anti-Bullying initiatives (2015)
  • Read the current departmental advice for schools on preventing and responding to bullying here https://www.gov.uk/government/publications/preventing-and-tackling-bullying