Who is being bullied?

Young LGBT people between the ages of 14 to 16 are more than twice as likely as their heterosexual classmates to be physically bullied and socially excluded (Henderson, 2015).

7 year olds with special needs are twice as likely as other children their age to be bullied persistently (Chatzitheochari, S. et al., 2015)

11.6% of young people who experience persistent poverty report being hurt or picked on by their peers on ‘most days’ compared to 4.6% of young people who had never experienced poverty (Gibb et al, 2016)

Reasons for being bullied

In 2015, The Annual Bullying Survey revealed that appearance was ‘the number one aggressor of bullying’ with 51% citing this was the reason they were bullied (Ditch the Label, 2015).




The things they don't own


The things the do own






Race or ethnic background

How are they being bullied?

The Diana Award has conducted a cross-section study in 27 schools across the UK and found that children were most likely to experience verbal bullying with 82.6% young people stating they had experienced this form of bullying.








The Diana Award is committed to helping young people build digital resilience, a key skill which enables young people to deal with risks and respond positively to negativity they encounter online.

From 2011 to 2016, there has been an 88% increase in the number of incidences involving cyberbullying (The Guardian, 2016).

One third of all children between the ages of 11 and 16 have been bullied online, with 25% of those being bullied reporting that the bullying was ‘ongoing’ (Cross et al, 2009)

38% of young people who have experienced cyberbullying, either as a victim or as a witness, reported that the bullying affected them in some way (The Diana Award, 2011).

Consequences of bullying

The ‘intimidation and mistreatment’ caused by bullying can cause many ‘negative developmental and behavioural consequences’, including ‘school violence and delinquency’ amongst other social development problems (Sameer Hinduja & Justin W. Patchin, 2007). Results from The Annual Bullying Survey 2016.


Develop depression


Develop social anxiety




Skipped class


Develop an eating disorder


Ran away from home


Chatzitheochari, S. et al. "Doubly Disadvantaged? Bullying Experiences among Disabled Children and Young People in England." Sociology (2015).


Cross, E.J. et al. "Virtual violence: protecting children from cyberbullying." Beatbullying (2009).


Ditch the Label. “The Annual Bullying Survey 2015.” Ditch the Label (2015).


Ditch the Label. “The Annual Bullying Survey 2016.” Ditch the Label (2016).


Gibb, J., Rix, K., and Wallace, E. “Poverty and Children’s Personal and Social Relationships.” Joseph Rowntree Foundation, NCB Research centre (2016).


Henderson, M. "Understanding Bullying Experiences among Sexual Minority Youths in England." CLS Working Paper, London Centre for Longitudinal Studies (2015).

Hinduja, S, and Patchin, J.W. "Offline consequences of online victimization: School violence and delinquency." Journal of school violence 6, no. 3 (2007): 89-112.


Khomami, N. “NSPCC records 88% rise in children seeking help for online abuse”. The Guardian (2016). Link: https://www.theguardian.com/society/2016/nov/14/nspcc-records-88-rise-in-children-seeking-help-for-online-abuse, retrieved: 28th November 2016.


Tarapdar, S, and Kellett, M. "Young people's voices on cyber bullying: what can age comparisons tell us." The Open University and The Diana Award (2011).