The Diana Award takes measuring the impact of our Anti-Bullying programmes very seriously. We develop our services based on the feedback we receive to ensure we make a lasting difference to the lives of young people and the schools we work with.


Evaluation Approach

Our work is designed to provide young people aged between 8-18 years old with the tools needed to tackle bullying head on. Our aim is to empower students and staff through a holistic and peer-led approach, engaging them to change attitudes, behaviours, and cultures of bullying in their schools and communities by building skills and confidence to address different situations both online and offline.

The Diana Award uses an outcomes-based monitoring and evaluation framework with teachers, school staff, parents and young people, employing a range of data-collection methods to evaluate the effect of our programmes.

How we measure impact


We collect data at baseline, endline, and follow up points to assess the longevity of our impact on the lives of the young people we work with. Quantitative data is supplemented with qualitative interviews, focus groups and case studies. Where possible, we access data associated with students’ wellbeing, such as their academic attainment, behaviour points and attendance records at school. Programmes are also independently assessed by external evaluators providing us with the rigour we need to understand how we make an impact.

What we measure


Theory of Change

Our Theory of Change is a tool that helps us to describe the need we are trying to address, the changes we want to make (outcomes), and the plans we have in place to make the changes (activities). Our Theory of Change forms the backbone through which our impact measurement and survey designs are built upon.

Project Oracle Validation of the Anti-Bullying Ambassador Programme

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The Anti-Bullying Ambassador Programme has been awarded Standard 1 on Project Oracle’s Standards of Evidence scale.

They examined our impact practices including our Theory of change and evaluation plans, concluding:

“The theory of change and evaluation plan are strong. The theory of change shows a clear pathway of change for young people and their school communities. The Accountability Line featured on the theory of change is well-considered and appropriately placed on the diagram. The evaluation plan measures the outcomes of interest in an appropriate way over an extended period of time. Taking repeated measurements after the invention is a more robust approach to measuring outcomes than a standard before and after survey and will increase the credibility of the evaluation’s results”

The Diana Award aims to submit an impact report for the Anti-Bullying Ambassador Programme for validation at Standard 2.

READ Our Impact Reports


The Diana Award's Anti-Bullying Ambassador training encompasses a 6 hour face to face programme in which we gather 100 or so young people from schools across the UK. The training aims to equip students and staff with the tools needed to tackle bullying head on.



The Diana Award Anti-Bullying Ambassador Training is a peer-led programme that equips young people with the tools and confidence they need to identify, prevent and tackle bullying both online and offline. This reports looks at the impact of our online safety work as of May 2019. A more extensive evaluation will be conducted towards the end of the year.