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In 2011, The Diana Award Anti-Bullying Campaign launched the Anti-Bullying Ambassador Programme. The programme aims to empower students and staff through a holistic and peer-led approach by engaging them to change the attitudes, behaviours, and culture of bullying by building skills and confidence to address different situations, both online and offline.


To date, we have trained over 28,000 young people to become Anti-Bullying Ambassadors in over 2,500 schools across the United Kingdom, Greece, United Arab Emirates, and the Channel Islands.

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Peer support systems provide young people with a voice and initiatives to take action. The Diana Award recognises that young people are the best agents to make changes in their schools and local communities. As a result, the Anti-Bullying Ambassador Programme strives to provide young people with the confidence and ideas to lead their school's anti-bullying work enabling them to create emotionally healthy relationships founded on concern for others and empathy for others people’s feelings.

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Having been highlighted in numerous Ofsted reports, the Anti-Bullying Ambassador Programme has helped many schools achieve a greater Ofsted rating. Levenshulme School's recent Ofsted report noted that 'Pupils, parents and staff report that all forms of bullying have been eradicated. School procedures for reporting and dealing with bullying are robust and supported by pupils who are trained Anti-Bullying ambassadors.' The school achieved an outstanding in every category. 

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WHole school focus

We provide ideas and support to change the way the whole school approaches and perceives bullying. This is because our belief is in preventing bullying in schools before it happens, rather than solely dealing with its consequences. For example, the Anti-Bullying Ambassadors Programme on average results in a 69% decrease in perceived bullying incidents in school and 100% of teachers claimed that the training helped them to understand the signs of bullying.



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Anti-bullying training days are all-day events which provide a great opportunity for your school to meet other schools within your local community to share ideas and partake in shared activities. The day aims to empower young people and staff members by providing knowledge of what bullying is and how to tackle it. At the end of the day, students will make an action plan of how to approach reducing bullying in their schools and will become Anti-Bullying Ambassadors!


Get excited and make tackling bullying a priority in your school by booking a place at an anti-bullying training day below!

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Delivered within your school setting for up to 30 students. The young people in your school are trained to become Anti-Bullying Ambassadors by equipping them with the knowledge and skills they need to tackle bullying/ raise awareness of the topic of bullying within their school and local community. We offer bespoke packages such as assemblies, workshops, talks with parents and will aim to tailor make your training day to your requirements.


Each young person trained will receive a workbook, pen, pencil, notepad, Ambassador Badge, wristband, certificate and also a guide for their parents/guardians.  

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become a host school

A great way to get involved in the Anti-Bullying Ambassador Programme and become a leading anti-bullying school in your local area is to become a host school. 


Schools from the local community will come together at your school for an all-day training session where young people will be trained to become Anti-Bullying Ambassadors.  






*Please note that each of the above options of training are sponsored by different funders, therefore pricing differs across the programmes. To find out more please email events@diana-award.org.uk or call 020 3934 2162



‘Just wanted to say a huge thank you for today. It was superb to see the students so involved, engaged and keen to get the ball the ball rolling. I was worried that I would have to drag them all through the project, but your inspiration has meant they are all buzzing and will be taking full ownership of the project (as it should be!).’

- Year 10 Staff Leader, Kingsbridge Community College

‘I am convinced that our improved attendance now 95.3% and fall in exclusions is a direct result of our engagement with The Diana Award Anti-Bullying Programme. Having Anti-Bullying Ambassadors trained by you has changed lives, attitudes and I would go as far to say the whole culture of our school’.

- Head teacher, Churnet View Middle School, Leek, Staffordshire

I enjoyed working with the trainers because they incorporated games into their teaching which was fun. They provided a lot of useful help when talking to our group which helped us come up with ideas on how to promote anti-bullying awareness. l was also praised a lot when I got picked to be the ABA Leader for my school which really boosted my confidence for this role.

- Student, Fort Hill College.

'I really enjoyed spending the day with other schools and learning new things from them about how to stop bullying from happening in schools. I learned that we as young people have some really good ideas of how to stop bullying and I learned this from the great long video we watched seeing things in action!'

- Student, Glengormley High School.