CHOOSE KINDNESS

In collaboration with Smiggle for the second year, we have created a Choose Kindness Reuse Me Bag which you can use with pride to show everyone around you that you're choosing kindness with us! All proceeds will go towards our important Anti-Bullying Programme.

Our youth-led Anti-Bullying Programme raises awareness of bullying behaviour by engaging young people, parents and teachers to change the attitudes, behaviour and culture of bullying.

Carry Kindness with us this Back to School by purchasing a bag. 

The Choose Kindness Bags are just £1.50 each and available from Smiggle stores all across the United Kingdom, Ireland and Online.
Purchase a Kindness Bag here

Introducing our free Kindness Postcard

Along with Smiggle, we believe that being kind to one another can really change the world. That’s why we’ve created a Kindness Postcard, to encourage young people to tell us what ‘kindness’ means to them and share that kindness message with their family and friends.
Download the Kindness Chatterbox

The Partnership

We’ve teamed up with Smiggle over the past six years during the Back to School season to spread kindness and stand up against bullying. With our Kindness Bag, 100% of proceeds will go towards supporting our Anti-Bullying Programme, helping create safer, kinder communities for young people. Let’s make kindness the trend that never goes out of style.

Don't keep things bottled up.

Speak to your support network (e.g. friends, family, teachers and other people you trust) about how you're feeling. They will be able to listen and provide support.

If you are in need of further support, head to our resources page to find guides and activities on how to tackle bullying.

Our Advice Messenger provides free confidential support 24/7, just text DA to 85258 anytime, day or night.

The Diana Award Anti-Bullying Ambassador programme

Our Anti-Bullying Ambassador Programme gives young people the skills and confidence to become Anti-Bullying Ambassadors, who are then equipped to create a safer and kinder school community, both online and offline.

Find out more about our Anti-Bullying Programme