In collaboration with Smiggle, we have created a Choose Kindness Keyring which you can wear with pride to show everyone around you that you're choosing kindness with us! All proceeds will go towards our important Anti-Bullying Programme.

Our youth-led Anti-Bullying Programme raises awareness of bullying behaviour by engaging young people, parents and teachers to change the attitudes, behaviour and culture of bullying.

The Diana Award Anti-Bullying Ambassador programme

Our Anti-Bullying Ambassador Programme gives young people the skills and confidence to become Anti-Bullying Ambassadors, who are then equipped to create a safer and kinder school community, both online and offline.

Find out more about our Anti-Bullying Programme

Choose Kindness with us this Back to School by purchasing a keyring. 

Pop it on your school bag, share one with a friend and help take a stand against bullying. You can get your own Kindness Keyring in Smiggle stores across the UK, or online using the link below.

Purchase a Kindness Keyring here

Don't keep things bottled up.

Speak to your support network (e.g. friends, family, teachers and other people you trust) about how you're feeling. They will be able to listen and provide support.

If you are in need of further support, head to our resources page to find guides and activities on how to tackle bullying.

Our Advice Messenger provides free confidential support 24/7, just text DA to 85258 anytime, day or night.