LET’S LIFT THE WEIGHT OFF THEIR SHOULDERS, TOGETHER.

1 of 3 teenagers are bullied and those with dandruff are twice as likely to be among them. Dandruff is a completely normal skin-condition that affects 1 in 2 of us, and it is treatable, yet just like so many other things, because of misconceptions and stigma it is a source of bullying. From research we know that bullying can have lifelong impact on mental health. No matter the reason, bullying should never be accepted.

Together we are launching #FreeTheShoulders, a brand new campaign aiming to educate 1 million young people, parents and adults on how to fight all forms of bullying including dandruff related bullying.

Our Press Release

Read more about how we are working with Head & Shoulders.
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Head & Shoulders is the world’s #1 shampoo brand and we are on a mission to free the world from dandruff worries, physically and mentally.

Dandruff is a completely normal skin-condition that affects1 in 2 of us, and it is treatable, yet just like so many other things, because of misconceptions and stigma it is a source of bullying. 1 out 3 teenagers are bullied and those with dandruff are 2 times more like to be amongst them. No matter the reason, bullying should never be accepted. This is why Head & Shoulders is joining forces with Anti-Bullying from The Diana Award.

“We are incredibly proud to join forces with Anti-Bullying from The Diana Award to educate 1 million kids, parents and teachers to help end bullying. As a brand we believe that nothing should stop you from feeling confident and enjoying life to the fullest and we want to use our platform and actions to help fight stigma and drive education, awareness and change in society.”
Helene Graffner, Communications Director, Head & Shoulders Europe 

Register for free Anti-Bullying school training

Thanks to Nationwide Building Society we're training 10,000 Anti-Bullying Ambassadors in primary schools across the UK over the next three years starting in 2021. Register your interest and we'll be in touch with information on how to get for free Anti-Bullying Ambassador training and we'll also share online opportunities and resources.

Resources

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